About Us

我们是一家食品加工公司
We are Food Processing Company

Founded in 2013, HENG RUI DA (M) SDN BHD is a food processing company headquartered in Kuala Lumpur and Selangor, Malaysia. Our journey began in 2007 when founder Mr Li Bo Yuan discovered the potential of Malaysia’s food market during his studies. Together with his friend Mr Li Zhi Guo, they turned their vision into reality, transforming a small workshop into a recognized enterprise. With a commitment to high-quality products, diverse selections, and excellent customer service, we have earned widespread market trust.

At HENG RUI DA, we believe in combining tradition with modern innovation to create safe, healthy, and unique food products. Our team-oriented culture fosters passion, respect, and growth, making employees feel like family. Looking ahead, we aim to drive innovation, meet customer needs, and promote sustainable development. Through every product we make, we strive to enrich lives, tell stories, and build a future where quality and trust define the food industry.

HENG RUI DA (M) SDN BHD 成立于 2013 年,是一家总部位于马来西亚吉隆坡与雪兰莪的食品加工公司。我们的旅程始于 2007 年,创办人李渤源先生在求学期间发现马来西亚食品市场的潜力。随后他与朋友李志国先生共同将愿景化为现实,将一个小作坊发展成为一家知名企业。凭借高品质产品、多样选择以及卓越客户服务,我们赢得了广泛的市场信赖。

在 HENG RUI DA,我们致力于将传统与现代创新相结合,打造安全、健康且独特的食品产品。我们强调团队文化,营造热情、尊重与成长的氛围,让员工如同家人。展望未来,我们将继续推动创新,满足客户需求,促进可持续发展。通过每一件产品,我们努力丰富生活、传递故事,并构建一个以品质与信任为核心的食品行业未来。

Vision 愿景

Our vision is to be recognized worldwide as the most trusted and innovative supplier of high-quality frozen foods with a commitment to excellence, sustainability and customer satisfaction.
我们的愿景是成为全球最值得信赖、最具创新力的优质冷冻食品供应商,秉持卓越、可持续性和客户满意的承诺。

Mission 使命

Our mission is to provide premium frozen foods that meet the highest standards of quality and safety. We are committed to continuous improvement, leveraging cutting-edge technology and sustainable practices to enhance our products and operations. By building strong relationships with our customers, suppliers and employees, we strive to have a positive impact on the communities we serve.
我们的使命是提供符合最高质量与安全标准的优质冷冻食品。我们致力于持续改进,运用先进科技与可持续实践,不断优化产品与运营。通过与客户、供应商及员工建立稳固关系,我们希望为所服务的社区带来积极影响。

我们的核心价值
Our Core Values

01诚信
Integrity
We maintain honesty and transparency to build trust with customers, employees, and partners.
我们以诚实和透明建立与客户、员工及合作伙伴之间的信任。
02品质
Quality
We deliver top-quality ingredients and service, ensuring every bite delights.
我们提供高品质原料与服务,确保每一口都令人满意。
03创新
Innovation
We continuously explore new techniques and flavors to meet evolving customer needs.
我们持续探索新技术与新口味,以满足不断变化的客户需求。
04可持续发展
Sustainability
We practice sustainability to protect the environment and support community well-being.
我们践行可持续理念,保护环境并支持社区福祉。
05以客户为中心
Customer Orientation
Our focus is on understanding and meeting customer needs with exceptional products and services.
我们专注理解与满足客户需求,提供卓越产品与服务。
06团队合作
Teamwork
We achieve excellence through collaboration and a strong team dynamic.
我们通过协作与强大的团队精神实现卓越。
07卓越
Excellence
We pursue perfection, ensuring every detail reflects our commitment to quality.
我们追求完美,注重每一个细节,展现对品质的承诺。
08关怀
Caring
We foster a respectful and inclusive environment for both customers and employees.
我们为客户与员工营造尊重与包容的环境。